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Archive for March, 2010
How technology is changing brand engagement
Posted in Online branding on 18th March 2010 at 11:23 am
Technology has and continues to change the way consumers engage with brands.
One of our favourite presentations on this subject is by Razorfish. The Digital Brand Experience Report, Razorfish’s annual study into consumer behavior online, examines how todays consumers are actively engaging with brands digitally – be it via a website, mobile application, microsite, Facebook Page, or email.
Some interesting statistics from the … continued →
A Tribute to Apple Design
Posted in Digital design on 4th March 2010 at 15:47 pm
Apple is a company we all admire. Gone are the days where the Apple brand used to be the designer’s toy of choice. Today, Apple has become a leader in the consumer market thanks to the company understanding one very important concept – brand loyalty, reputation and becoming a consumer brand of choice tomorrow starts with innovation today.
This tribute by … continued →