News
- Our NewsletterA round up on local and international online marketing, digital branding and social media news
- Our BlogOur pick of inspiration, trends, brainwaves and other interesting things across digital design, social media, Internet marketing, online branding and beyond
- Coca-Cola ranked world’s No. 1 brand among Facebook advertisers
- Digital and Social Media News, Articles & Trends
- Digital and Social Media News, Articles & Trends
- Digital News, Articles & Trends
- Universal McCann’s 5th Social WAVE report
- Social Media Case Studies
- Luxury brands using social media
- Video Explaining Google Instant Search
- Shortcomings of some brands using social media
- The GeoSocial Universe: Mobile and Facebook
- ArticlesSharing our latest insights and thinking on digital marketing strategy
Our Blog
Archive for March, 2010
How technology is changing brand engagement
Posted in Online branding on 18th March 2010 at 11:23 am
Technology has and continues to change the way consumers engage with brands.
One of our favourite presentations on this subject is by Razorfish. The Digital Brand Experience Report, Razorfish’s annual study into consumer behavior online, examines how todays consumers are actively engaging with brands digitally – be it via a website, mobile application, microsite, Facebook Page, or email.
Some interesting statistics from the … continued →
A Tribute to Apple Design
Posted in Digital design on 4th March 2010 at 15:47 pm
Apple is a company we all admire. Gone are the days where the Apple brand used to be the designer’s toy of choice. Today, Apple has become a leader in the consumer market thanks to the company understanding one very important concept – brand loyalty, reputation and becoming a consumer brand of choice tomorrow starts with innovation today.
This tribute by … continued →