News
- Our NewsletterA round up on local and international online marketing, digital branding and social media news
- Our BlogOur pick of inspiration, trends, brainwaves and other interesting things across digital design, social media, Internet marketing, online branding and beyond
- Coca-Cola ranked world’s No. 1 brand among Facebook advertisers
- Digital and Social Media News, Articles & Trends
- Digital and Social Media News, Articles & Trends
- Digital News, Articles & Trends
- Universal McCann’s 5th Social WAVE report
- Social Media Case Studies
- Luxury brands using social media
- Video Explaining Google Instant Search
- Shortcomings of some brands using social media
- The GeoSocial Universe: Mobile and Facebook
- ArticlesSharing our latest insights and thinking on digital marketing strategy
Our Blog
Archive for August, 2010
The GeoSocial Universe: Mobile and Facebook
Posted in Blog, Social media on 25th August 2010 at 15:34 pm
This graphic, by Mashable, illustrates how mobile devices are the common access point across all the major social networks and tools. Of course the info graphic also shows that aside from Skype, Facebook and email are two seriously large forms of social engagement amongst consumers.

The number one question is: … continued →
Gillette Gets It Right – Roger Federer Trickshot Viral Video
Posted in Blog, Social media on 23rd August 2010 at 17:56 pm
Video content and viral videos have always been regarded as cost effective digital campaign tactics that marketers and their agencies look towards when reach come into play. The question is always “how” or “what”, and that’s why it’s always good to come across an example that just ticks every “rule” from the book.
7 days and 4.7 million views later, Gillette’s viral … continued →
Social Media Usage by the Gay and Lesbian Community
Posted in Social media on 23rd August 2010 at 12:33 pm
According to research by Harris Interactive of 2,412 U.S. adults (aged 18 and over), the LGBT (lesbian, gay, bi and transgender) community is more active on social networks than heterosexuals. Aside from being more active on Facebook and Twitter, they also more likely to read blogs – and as a result most … continued →
An Open Letter To All Of Advertising And Marketing
Posted in Blog on 20th August 2010 at 11:42 am

via
Checking in with Facebook Places
Posted in Blog, Social media on 19th August 2010 at 15:34 pm
Yesterday Facebook launched a geo-location service called Facebook Places, which lets Facebook users share their current location with their friends much like Foursquare does.
Unlike Fourqquare – and other geo-location services, Facebook Places taps into 500 million active users. With this in mind it makes a lot of sense to incorporate a geo-location service into a social network platform already popular … continued →












