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Archive for September, 2010

Luxury brands using social media

If ever there was a market that could use social media and social networking as a real business tool to stand out, build customer relations, improve customer loyalty, drive product enquiries (and even sales!), and not only maintain but also improve their brand reputation with a very clear target market, it’s that of luxury brands.

While many luxury brands are using … continued →

Video Explaining Google Instant Search

The latest news on everyone’s lips is Google Instant Search. This video by Google introduces Instant Search and aims to help users understand what all the hype is about and how it works.

Aside from the usability … continued →

Shortcomings of some brands using social media

An article by Esther Vargas (in Portuguese) lists the worst defects of journalists. Many – if not all – are very true, and can be applied to brands and their usage of social media.

Listed below is a slightly tweaked list of the shortcomings that apply to … continued →

 
 
 

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