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An article by Esther Vargas (in Portuguese) lists the worst defects of journalists. Many – if not all – are very true, and can be applied to brands and their usage of social media.

Listed below is a slightly tweaked list of the shortcomings that apply to … continued →

This graphic, by Mashable, illustrates how mobile devices are the common access point across all the major social networks and tools. Of course the info graphic also shows that aside from Skype, Facebook and email are two seriously large forms of social engagement amongst consumers.

The number one question is: … continued →

Video content and viral videos have always been regarded as cost effective digital campaign tactics that marketers and their agencies look towards when reach come into play.  The question is always “how” or “what”, and that’s why it’s always good to come across an example that just ticks every “rule” from the book.

7 days and 4.7 million views later, Gillette’s viral … continued →

According to research by Harris Interactive of 2,412 U.S. adults (aged 18 and over), the LGBT (lesbian, gay, bi and transgender) community is more active on social networks than heterosexuals. Aside from being more active on Facebook and Twitter, they also more likely to read blogs – and as a result most … continued →

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Yesterday Facebook launched a geo-location service called Facebook Places, which lets Facebook users share their current location with their friends much like Foursquare does.

Unlike Fourqquare – and other geo-location services, Facebook Places taps into 500 million active users. With this in mind it makes a lot of sense to incorporate a geo-location service into a social network platform already popular … continued →

Earlier this year, eMarketer reported that only one in five companies surveyed worldwide had a formal social media policy in place. Another similar report stated that only one third of companies had implemented a social media policy. These numbers are far too low, … continued →

Apple’s iPad is more than a trendsetting gadget on the hotlist of brand conscious consumers worldwide. It’s a reminder – and proof – that never before has innovation and “thinking outside of the box” been more important. You see, if you’re open to exploring new ideas and mindsets, the iPad is only a small demonstration of what digital possibilities hold … continued →

Social media accounts for the most visited websites on the Internet. To demonstrate social media’s growth, take a look at this social media usage count, updated every second.

… continued →