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Gillette Gets It Right – Roger Federer Trickshot Viral Video

Posted in Blog, Social media on 23rd August 2010 at 17:56 pm

Video content and viral videos have always been regarded as cost effective digital campaign tactics that marketers and their agencies look towards when reach come into play.  The question is always “how” or “what”, and that’s why it’s always good to come across an example that just ticks every “rule” from the book.

7 days and 4.7 million views later, Gillette’s viral video featuring Roger Federer is one such example.

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