Cosmedia Consulting - Online Marketing Company

According to a white paper from Covario, Coca-Cola is ranked the world’s No. 1 brand among 100 advertisers on Facebook. The beverage brand has a following of 34 million fans on Facebook, with a monthly growth rate of almost 3%.

A list of some of the digital news, articles & trends as collected over the past week:

• Google’s new Search by Image
• Tumblr Now Has More Blogs Than WordPress.com
• Young European Women Spent Most Time on Social Networks
• Facebook Loses 6 Million US Users in May
• A Field Guide to Brand Advocates (PDF Study)

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A list of some of the digital news, articles & trends as collected over the past week:

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Please find below a list of top news, articles & trends across the digital marketing, social media and mobile marketing industries:

• The Unlit Social Graph
• 6 Questions With Virgin America’s Porter Gale: Getting Social Media Right
• The Rise of the ‘Second Internet‘
• Will Facebook Ever Become An E-commerce Powerhouse?
• Why the Mobile Web is Not

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Universal McCann has published their 5th annual Social WAVE report, which not only takes a look at social media’s growth but shows how various brands are utilising – and most importantly, benefiting from social media.

Branded communities is becoming an increasingly important communication strategy – with 1.5 billion social network daily visits and a large percentage of users also joining and recommending branded … continued →

A good social media case study is often a good starting point that companies can use to examine how various brands have adopted social media successfully. Examining both the good and the bad, they not only look at how the brand managed to execute a social media strategy but also how it generated media press, community and customer engagement, buzz, … continued →

If ever there was a market that could use social media and social networking as a real business tool to stand out, build customer relations, improve customer loyalty, drive product enquiries (and even sales!), and not only maintain but also improve their brand reputation with a very clear target market, it’s that of luxury brands.

While many luxury brands are using … continued →

An article by Esther Vargas (in Portuguese) lists the worst defects of journalists. Many – if not all – are very true, and can be applied to brands and their usage of social media.

Listed below is a slightly tweaked list of the shortcomings that apply to … continued →

This graphic, by Mashable, illustrates how mobile devices are the common access point across all the major social networks and tools. Of course the info graphic also shows that aside from Skype, Facebook and email are two seriously large forms of social engagement amongst consumers.

The number one question is: … continued →

Video content and viral videos have always been regarded as cost effective digital campaign tactics that marketers and their agencies look towards when reach come into play.  The question is always “how” or “what”, and that’s why it’s always good to come across an example that just ticks every “rule” from the book.

7 days and 4.7 million views later, Gillette’s viral … continued →