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Universal McCann’s 5th Social WAVE report

Universal McCann has published their 5th annual Social WAVE report, which not only takes a look at social media’s growth but shows how various brands are utilising – and most importantly, benefiting from social media.

Branded communities is becoming an increasingly important communication strategy – with 1.5 billion social network daily visits and a large percentage of users also joining and recommending branded communities, it would be wise to start examining what your business’s social media and community framework is.

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