Cosmedia Consulting - Online Marketing Company

Strategic Online Marketing

We don't believe in the standard approach to online marketing. This is: Build a website first and build an online communications strategy later. Instead, we do things differently. Our online marketing services focus on the development of online brand strategies that drive the online communications experience and deliver real business results.

To this end we serve our clients through research, strategy, consulting, training, and implementation across four main disciplines: online communications & branding, online marketing, internal communications, and social media marketing. We do this to help companies use the Internet to empower and renew their brands, people and organizations, and create the online communications foundation needed to reach out to target markets and deliver value.

Our consultants have a wealth of experience in internet branding, online marketing, web design and development, market and competitor insights, online reputation, social media marketing, and corporate online communications. We are recognised as experts in our industry not only because of our expertise but because we know how to help companies move forward on the Internet. We'd love to help yours.

If you'd like to understand, nurture and protect your online brand, and market and communicate more effectively using the Internet, get in touch. We look forward to partnering with you and your team.

At Cosmedia we believe that research lies at the heart of any business- and market-focused online strategy. It's the most important step to understanding and growing a brand online, and lays the foundation to defining the Internet marketing strategy.

Our online branding, Internet marketing and social media solutions have therefore been designed around our proprietary research techniques and process. From stakeholder interviews and desktop analysis to high-level benchmarking and best-practice reviews, our aim is to diagnose and analyse the status quo and align our findings with our clients.

Research is more than looking at a couple of website examples. It's about working together with our clients to provide valuable insights that help identify unique opportunities - opportunities that hold the greatest potential for their brands on the Internet.

Our research solutions include:

• Target market analysis
• Competitor & best practice analysis
• Trend analysis
• Intranet & Website audits
• SEO audits
• Online brand perception audits

An Internet strategy is more that a website or big idea. If formulated and executed correctly, it affects every part of a company, from internal operations and human resources to customer engagement and brand management.

This is why we have one goal in mind when defining an online brand and Internet marketing strategy for our clients: helping them own online territory. Unique to every client and brand that we work with, our online strategy services focus on things that really matter - increasing brand awareness and reputation, delivering on real business outcomes, and establishing a leading online market position.

Using the insights gathered from our research offering, we help clarify our clients' online ambitions, brand and market, and help them define strategic opportunities across various online disciplines from our proprietary online communications toolkit. Because successful online branding encompasses more than what a consumer sees and experiences, we involve ourselves in employee- and policy-centric strategies too, making the strategy real, tangible and effective.

Our strategy solutions include:

• Online brand positioning & direction
• Objectives & metrics strategy
• Keyword strategy for SEO
• Organic search engine optimization strategy
• Social media strategy
• Internet marketing strategy
• Intranet strategy
• Email marketing strategy
• Ecommerce strategy
• Mobile marketing strategy
• Online reputation strategy
• Online content strategy
• External engagement strategy
• Internal engagement strategy

Bringing a strategy to life is equally as important as researching one. This is because as a business you only get one opportunity to make a good first impression on the Internet. We help our clients make the right one while at the same time stand out!

At Cosmedia, we believe that a well developed, designed and executed Internet marketing strategy - be it a website, blog, viral campaign, or social community - and the associated strategies used to build traffic, generate leads, and build relationships with consumers and employees should remain true to a brand's strategic vision, identity, values and reputation.

To achieve this we partner with the best in the business - be it locally or abroad - to develop online experiences that align our clients' strategic vision with the online experiences, helping them to build and manage their online brands and reputations while meeting their goals. We also help ensure that all their online touchpoints work together to deliver one seamless, integrated online experience.

The areas that we focus on include:

• Website design and development
• Ecommerce solutions
• Blogs & wikis
• Social network marketing (Facebook, Xing, LinkedIn, Twitter, etc.)
• Blogger outreach programmes
• Online media placement & advertising
• Search engine optimization (SEO)
• Search marketing (SEM/PPC)
• Online copywriting & content management
• Email marketing campaigns

The Internet has made it possible for conversations about brands to have a far wider reach and effect. Today, a negative conversation about your brand on a forum, blog, social network (i.e. Facebook, Twitter, YouTube, etc.) can spread like a virus, creating havoc for the unprepared and unaware organisation.

Therefore the objective of online reputation monitoring & social media monitoring tools is to manage and protect your online reputation. To do this, it is essential that you pay attention to the commercially-viable online conversations that are happening. By doing this, you'll be able to detect a crisis, protect your brand, identify your brand ambassadors and critics, gain valuable consumer insights, understand which online communities are talking about you, and track the effectiveness of your marketing campaigns.

To this end, using a selection of proprietary tools, we will comprehensively monitor and track your brand, competitors and/or important stakeholders across the most important websites on the Internet (blogs, forums, Twitter, Facebook, YouTube, Flickr…). Our social media monitoring service includes the alert, reporting and analysis of what is being said about your brand, with regular touch base sessions to help you understand sentiment and trends for your individual brand.

Our social media monitoring services include:

• Brand social media tracking, alerts and reporting
• Trend, influence and sentiment analysis
• Competitor tracking and alerts
• Reputation improvement consulting
• Response management

Service and relationships are inseparable. This is why consulting with and empowering our clients forms an integral part of every online branding, Internet marketing and social media project Cosmedia takes on. Our work does not end when a strategy has been delivered and implemented.

Instead, we help make sure that our clients' online strategies work both internally and externally. To achieve this, we involve ourselves in ongoing company-wide efforts that empower and engage the people and processes that contribute to our clients' success on the Internet, making the online strategy real and tangible.

Our consulting services offer focused guidance on how to effectively use the Internet to build a brand online. Examples of this involve empowering our clients to explore the benefits from social media exposure, examine how to generate qualified traffic to their websites, learn how to convert leads into clients, establish concrete plans to improve online reputation, and understand what online marketing tactics offer the greatest return on their investment - to name just some.

The type of questions we answer every day:

• Can we benefit from social media exposure, and if so how?
• Is our company ready to market on Facebook?
• How do we generate targeted traffic to our websites?
• Why are we not converting our traffic into enquiries and leads?
• How do we launch an email newsletter?
• Do we need a blog?
• How do we know what people are saying about our brand on the Internet?
• How do we manage our company's reputation?
• Which online marketing tactics will generate the fastest return?
• How do we track whether our strategies are working?

The way a company communicates online - and the level of understanding a company and its employees has of the Internet indirectly affects how a company succeeds in the online space. Our belief then is that if employees get it, companies get it, and if companies get it, customers will too.

The Internet affects companies from the bottom up. Our role - and passion - is to help employees (from the receptionist downstairs to the CFO on the top floor) understand the world wide web beyond the hype, and to show them how to make the most of social networks, turn online visitors into prospects, monitor and manage their online reputation, how to write and engage on the Internet, and most importantly, how to identify and reach their business goals.

Understanding things like online marketing and social media are fundamental if your business is to succeed on the Internet. We'd like to help. To enquire about a workshop or training program, click here.

Our workshop and training programs include:

• Writing for the web - from emails and press releases to blogs and status updates
• Return on intelligence - developing your ROI strategy with new media.
• The Internet - what is it and where is it going?
• Social media - what's all the hype about?
• Social media strategy - how to develop a strategy that delivers results
• The online communications toolbox - choosing the right tactic at the right moment
• Email marketing - getting personal with your users
• Blogging and business - the ingredients of a good company blog
• Targeted marketing - Online marketing to women
• Targeted marketing - Internet marketing to the youth
• The online brand - developing a corporate online brand strategy that differentiates and delivers